If you’ve squirmed when having to compile your own sales letters or marketing documents, you could do well to take a leaf from the ‘Miami Vice’ school of copywriting.
What am I talking about?
Well, if you’re familiar with the hot programme of the 80’s, you’ll remember that detective Crocket and Tubbs, were mostly ‘wired for sound’ in order to catch their villians in the act.
And, that’s exactly what you should be doing in your business — but with a little twist – you should capture (record) your best sales people whilst they’re on the phone as they’re doing great sales pitches to your prospects and clients.
Then, what you should do is transcribe that ‘vocal sales letter’ into print.
When you do that, you won’t believe the sheer power and authenticity that happens because of this simple though little used technique.
You’ll instantly realise your sales letters will hum with unusual flow and with the EXACT language you should use when writing to your prospects and clients!
If you wan to create expert marketing documents yourself, or if you want to hire someone to do it for you, employing the MIAMI VICE sales letter technique will be the best way for you to have your marketig documents prepared.
Wishing you a Warm June 4th.
Raja C. Hireker
www.RajaHireker.com
P.S. If you’ve not seen the Miami Vice detective serial, I suggest you rent a couple of MV DVDs for when you do, you’ll also find out how to inject personality as well as incorporating action packed entertainment into your sales copy!
