Creating a Nameless Faceless Entity… is for The Timid

Nothing worse than not knowing who your prospects are communicating to when it comes to a professional service. Or, for that matter, when dealing with any vendor or supplier of goods or services.

Personality and warmth, helps. 

Think of it like this: who would you rather deal with – a jeweller with exquisite diamonds and saphires, though no human touch… or… a jeweller with similar merchandise, however, the proprieter has a charm, a naturalness, a certain way when it came to interacting…

Who would you choose?

No question, right? 

So, if every product and service was reduced to a mere commodity, what then would be the governing factor in a prospect choosing US over all others out there who are doing pretty much the same as we are?

It seems ridiculously simple when we talk it through, breaking the question down into little fragmented building blocks.

A human face, and endearing personality, a charming way… will trump a faceless nameless enterprise or organisation, hands down.

What can you do to break out of the trap of the mediocre, the very same ones who are trying to get you to imitate what the masses do?

Walk the other way and let your authentic personality settle into the minds and hearts of your prospects and customers.

They’ll thank you with their purses and wallets.

Happy marketing,

Raja C. Hireker
www.RajaHireker.com   

    

  

‘Miami Vice’ Sales Letter Writing

If you’ve squirmed when having to compile your own sales letters or marketing documents, you could do well to take a leaf from the ‘Miami Vice’ school of copywriting.

What am I talking about?

Well, if you’re familiar with the hot programme of the 80’s, you’ll remember that detective Crocket and Tubbs, were mostly ‘wired for sound’ in order to catch their villians in the act.

And, that’s exactly what you should be doing in your business — but with a little twist – you should capture (record) your best sales people whilst they’re on the phone as they’re doing great sales pitches to your prospects and clients.

Then, what you should do is transcribe that ‘vocal sales letter’ into print.

When you do that, you won’t believe the sheer power and authenticity that happens because of this simple though little used technique.

You’ll instantly realise your sales letters will hum with unusual flow and with the EXACT language you should use when writing to your prospects and clients!

If you wan to create expert marketing documents yourself, or if you want to hire someone to do it for you, employing the MIAMI VICE sales letter technique will be the best way for you to have your marketig documents prepared.

Wishing you a Warm June 4th.

Raja C. Hireker
www.RajaHireker.com

P.S. If you’ve not seen the Miami Vice detective serial, I suggest you rent a couple of MV DVDs for when you do, you’ll also find out how to inject personality as well as incorporating action packed entertainment into your sales copy!