Rumage through your physical mail and you’ll see…
bills…
blatant advertising…
useless junk…
And… coming up on the rear is…
A PERSONAL LETTER!
Stats pooled from various sources show that out of the hundred or so weekly post the average person gets, maybe one is… GASP… a personal letter!
Do you understand the significance of that vital piece of information?
If you didn’t get it just yet… here it is:
If you send a personal letter promoting your services, it’ll not only stand out like a shining knight in a post box full of mediocrity, it’ll get opened, and, it’ll get read!
And that dear reader, is the first few steps in the customer relationship game: getting attention, getting opened, and… getting read!
Oh, and another thing: if you were to send a promotion by email, and send the other half by personal mail, the personal mail will outpull the email version by upto… TWENTY TIMES!
Of course, no need to believe me…
GO PROVE IT WORK FOR YOURSELF… your bank balance will thank you no end!
Happy posting,
Raja C. Hireker
www.RajaHireker.com
