Real marketing is all about getting results in the marketplace.
Take a look at the ad below. What do you think about it? Any good? Results?
Before you wield your magic opinion on it, remember this: YOU ARE NOT YOUR CUSTOMER.
Why’s that important?
Well, for the simple reason that what we think may or may not work, really doesn’t matter.
What counts, is what your customers’ say.
Put yourself in the mind of a prospect who is in the market for an interior designer. You’ve been bombarded with the usual catalogue of pomposity, bragging and down right ludicrious.
Then, along comes this ad. The one you see below.
One thing you may agree on is that it certainnly looks and ’sound’ much different than most other ads and promotional pieces you find out there.
Did it make a trickle, or cause a stampede?
Well, I’ll be telling you the low down in a couple of posts time.
The Interior Living Specialists
Give Us Just 30 Minutes and We’ll Show You How to Transform Any Room Into A Dynamic, Can’t–Stay-Away-From, Want To Live In, Cosy Pad!
Have you ever found yourself stuck when trying to think of the best combinations for dressing up your windows? Have you ever wanted to find out which blinds, curtains, pelmets, matching curtain rods… would be suitable for you? Or, did you need expert advice about matching sofa covers, fabrics, re-upholstery and other useful help… but have been turned off because the people you’ve gone to for help, seemed stuffy, unhelpful and woefully expensive?
Well, it seems you’re not alone! We’ve discovered that there are a lot of unhappy, disgruntled customers who are exactly in the same situation you are!
We here at XXXXXXXX have decided to do something about it. We’ve condensed all our knowledge and created a FREE, 30 Minute “Interior Design Audit”. It’s simple to carry out. It’s fun, it’s comprehensive and you’ll enjoy it. Your house may really really thank you! And, your friends may soon accuse you of winning the lottery!
HERE’S OUR BIG PROMISE TO YOU: We promise not to pressure you, Not to overload you with technical jargon. Not to smother you with irrelevant concepts, ideas or advice. We promise not to hard sell you on anything. If there’s something you feel comfortable with, and would like to proceed with things, you’ll be the ones to let us know.
As our “Interior Design Audit” diary is filling up fast, it’ll take upto a week or two to fit you in. So, we urge you to secure your place now. PLUS, when you book your spot, we’ll be sending you a copy of our special report called, “
10 Simple Ways to Breathe Life to Your Living Environment!”
CONTACT US QUICK AND YOU COULD BE ELIGIBLE FOR OUR CHRISTMAS OFFER SPECIAL!
You can book your Interior Design Audit by email on XXXXXXXXXX By FAX on: XXXXXXXXX, or by phone on
XXXXXXXXXXXXXXXXX Please ask for XXXXX or XXXXXX Thank you
