Many business owners, consultants, elite service professionals, couldn’t give two hoots what their clients and customers think. Many are so self
engrossed about making their business or practice bigger, chasing after the new elusive client that they leave behind the geese that laid their existing golden eggs.
It’s not that chasing after new game is wrong. Heck, there needs to be a constant flow of new clients coming into the pipeline of every type of profit based enterprise!
So, where does it all begin, this falling in love with your clients mindset? Well, it all begins with the way clients and prospects are viewed in the first place. You see, there’s a glaring difference in viewing people who purchase from you, as customers, than it is if you view them as clients.
So, what is the difference? Well, a customer is just that, a customer – someone who purchases the goods or services you offer. It’s all pretty neat and tidy.
However, when viewing those same people as clients the attitudinal shift begins. Let me graphically explain this difference. Imagine you’re a lawyer. You’ve a prospective client who’s been referred to you by a previous satisfied client.
If you were simply customer focused, you’d do what you can in the normal flow of things to secure this prospect as your client. He can take your services, or not. Now, viewing them as a client, you’ve now taken it upon yourself to guide, steer, lead this person to a happy and productive outcome… even if you were not the logical choice for your prospect and he went somewhere else for what you offer!
You see, you’ve now taken this client under your wing, under your ‘authority. You’re now looking out for your prospect’s best interest. The client is under your protection! Seems an outrageous way of thinking, doesn’t it?
But let me tell you, this kind of ‘looking after and looking out for your client’ is what gives them security, gives them a cheer in their heart, gives them a trust factor that you’d work extremely hard at getting in any other way.
Again, you’re truly and sincerely looking after their best interests. It’s you, telling them and showing them how to get out and steer clear of the pot holes in their life. And then, showing them how what you do in your business or service could be the best solution for them.
It’s where the love affair begins, right from the outset. This simple shift in thinking in terms of either a customer mindset, or a CLIENT MINDSET, could work wonders for you also. Try it. Evaluate it. If it works for you (and I see no reason for it not to)… REJOICE!
Raja C. Hireker
http://RajaHireker.com
P.S There’s a corker of a special offer for serious Online Business owners only. All you have to do is send an email to RCHireker@Simple-Marketing-Solutions.com with the words SPECIAL-E-OFFER in the subject line.
