The Professional Marketer’s Secret Weapon – A Personal Letter!

Rumage through your physical mail and you’ll see…

bills…
blatant advertising…
useless junk…

And… coming up on the rear is…

A PERSONAL LETTER!

Stats pooled from various sources show that out of the hundred or so weekly post the average person gets, maybe one is… GASP… a personal letter!

Do you understand the significance of that vital piece of information?

If you didn’t get it just yet… here it is:

If you send a personal letter promoting your services, it’ll not only stand out like a shining knight in a post box full of mediocrity, it’ll get opened, and, it’ll get read!

And that dear reader, is the first few steps in the customer relationship game: getting attention, getting opened, and… getting read!

Oh, and another thing: if you were to send a promotion by email, and send the other half by personal mail, the personal mail will outpull the email version by upto… TWENTY TIMES! 

Of course, no need to believe me…

GO PROVE IT WORK FOR YOURSELF… your bank balance will thank you no end!

Happy posting,

Raja C. Hireker
www.RajaHireker.com

Another Ad That’s Kicking Butt! Steal, Swipe and Get Richer… TODAY!

ATTENTION: accountants, life coaches, business consultants, speakers, doctors, chiropractors, therapists, hypnotists, advisers, and other elite service pro’s…

Are you someone who runs a professional practice, are a consultant, coach or an elite service professional who wants MORE customers and clients, MORE referrals, MORE increase in income, MORE respect and MORE increase in prestige …THEN… MAYBE YOU CAN HELP  TO…

Change The Face of Professional, Practice
and Elite Service Marketing, Forever

 

Did you know that there are elite service professionals, consultants and coaches who have invested enormous amount of time, energy, money in perfecting their expertise… but… for many, their life’s turned out to be nothing more than a horrible daily grind, giving them hyper tension, unhappiness, disillusionment and… less cash in the bank than their qualifications and experience would suggest!

Also, there are service pro’s who have got their practice, consultancy or coaching practice to a credible level, but somehow, seem to be ‘stuck’, not moving forward at the pace they thought they would… but would dearly love to! And that too without burning themselves out and without mortgaging their time, their family, their life!

Quite frankly, the zip, energy and excitement have all but vanished. The idea of them bagging maximum money in minimum time from their own enterprise is nothing but a forgotten dream.My name is R C. Hireker (a marketing consultant and advertising writer) and I’ve just taken the exciting step of embarking on a journey to completely change the way elite service professionals, coaches and consultants, promote what it is they do. Over the last few years, I’ve gathered an astounding number of profitable strategies, tips and insights that I’ve painstakingly and personally acquired from the highest paid and most prolific marketers in the world. I think these insights could help professional practices, consultants and coaches just like you… dramatically!And that’s especially true if you’d like to at least double the amount of qualified leads you attract, double your profits and drive your competition crazy – and that’s just for starters!

An Important Confidential Report

If you’re honestly and truly frustrated about how things are going for you, or… if you’d like to propel your current practice, consultancy or service to a higher level, then there’s a special report that I’d like to tell you about. It’s called “The 7 Biggest Mistakes Even Established Elite Service Professionals Make When Promoting Their Service or Practice”. This confidential report is 100% FREE. When you look inside, you’ll find a great deal of vital information that affects not only the way you look at the marketing of your skills, but it also has huge repercussions for your whole life! It reveals a lot of information and also contains a very real HEALTH AND WEALTH WARNING that you should consider reading a couple of times. To secure your personal copy of this frank, revealing and confidential report, all you have to do is either; FAX YOUR REQUEST to 44 (0) 208 764 1085. Or, you could send an EMAIL to 7ProMistakes@aweber.com Or, if you prefer, you can send a request and put it into an envelope and send it to 1^{st Floor, 6 Runnymede Crescent, London SW16 5UD. Thank You}

^{P.S Having a thriving practice, slashing work hours, having super marketing and having more quality time in life is the ultimate goal, isn’t it? Well, if you’re going to get involved in a profit making venture, you may as well do it the best you can.}

Use This Killer Advert to Sell a Ton Of Your Goods Products and Services

Real marketing is all about getting results in the marketplace.

Take a look at the ad below. What do you think about it? Any good? Results?

Before you wield your magic opinion on it, remember this: YOU ARE NOT YOUR CUSTOMER.

Why’s that important?

Well, for the simple reason that what we think may or may not work, really doesn’t matter.

What counts, is what your customers’ say.

Put yourself in the mind of a prospect who is in the market for an interior designer. You’ve been bombarded with the usual catalogue of pomposity, bragging and down right ludicrious.

Then, along comes this ad. The one you see below. 

One thing you may agree on is that it certainnly looks and ’sound’ much different than most other ads and promotional pieces you find out there.

Did it make a trickle, or cause a stampede?

Well, I’ll be telling you the low down in a couple of posts time. 

The Interior Living Specialists

Give Us Just 30 Minutes and We’ll Show You How to Transform Any Room Into A Dynamic, Can’t–Stay-Away-From, Want To Live In, Cosy Pad!

Have you ever found yourself  stuck when trying to think of the best combinations for dressing up your windows? Have you ever wanted to find out which blinds, curtains, pelmets, matching curtain rods… would be suitable for you? Or, did you need expert advice about matching sofa covers, fabrics, re-upholstery and other useful help…  but have been turned off because the people you’ve gone to for help, seemed stuffy, unhelpful and woefully expensive?

Well, it seems you’re not alone! We’ve discovered that there are a lot of unhappy, disgruntled customers who are exactly in the same situation you are!

We here at  XXXXXXXX  have decided to do something about it. We’ve condensed all our knowledge and created a FREE, 30 Minute “Interior Design Audit”. It’s simple to carry out. It’s fun, it’s comprehensive and you’ll enjoy it. Your house may really really thank you! And, your friends may soon accuse you of winning the lottery!
HERE’S OUR BIG PROMISE TO YOU: We promise not to pressure you, Not to overload you with technical jargon. Not to smother you with irrelevant concepts, ideas or advice. We promise not to hard sell you on anything. If there’s something you feel comfortable with, and would like to proceed with things, you’ll be the ones to let us know.
As our “Interior Design Audit” diary is filling up fast, it’ll take upto a week or two to fit you in. So, we urge you to secure your place now. PLUS, when you book your spot, we’ll be sending you a copy of our special report called, “

10 Simple Ways to Breathe Life to Your Living Environment!”      
  CONTACT US QUICK AND YOU COULD BE ELIGIBLE FOR OUR CHRISTMAS OFFER SPECIAL!
You can book your Interior Design Audit by email on XXXXXXXXXX By FAX on: XXXXXXXXX, or by phone on

XXXXXXXXXXXXXXXXX  Please ask for XXXXX or XXXXXX  Thank you

Why You Should Be Personalising Your Marketing Communiations as Well as Tuning Into The Emotions of Your Prospects!

Have you ever communicated to… a brick wall?

Have you ever tried to FORCE your sales and marketing messages to a third party, and seemed genuinely surprised when you DIDN’T get a reply?

One of the BIGGEST MARKETING MISTAKES is believing that just because we send a sales letter, brochure or other marketing document out into the market place, that it’ll instantly get opened, read and responded to.

Nothing could be further from the truth.

People pretty much read their mail whilst standing over a wastebasket… their finger poised on the computer delete button… the tv remote control aimed and ready to zap out the next piece of visual nonsense… the newspaper ad about to be instantly dismissed… the trade publication about to be flipped over… fast!

Yes, attention spans are getting shorter and shorter. It looks like ‘instant gratification’ is here to stay.

And that means… the next promotion that is received, had better be a compelling and responsive one.

Which of course… is pretty rare, because as much as 90- 95% of all the sales promotions we all receive, universally… STINK!  

The BIG ANSWER to get the attention of the people we wish to influence, is to TREAT THEM AS PERSONAL FRIENDS, even though we may not have made their acquaintance, yet.

What that means to our prospects is to not send them communication that reeks of institutionalised bragging.

But instead… contains warmth… a touch of personality… a dose of authenticity… and… a blast of truth and honesty.

The big breakthrough comes when we get out of thinking in terms of ‘business to consumer’ or ‘business to business’ communication, and, instead, focus on ‘people to people’ selling… on emotional direct-response selling…on creating long-term relationships.

That simple mental shift, focussing on people to people selling instead of thinking otherwise, is what creates the HUGE DIFFERENCE IN RESULTS, both in terms of money in the bank and… long term future business.

How does one create that shift?

What are the factors that one should look for in creating a personal type communication?

Well, the main factors to concentrate on are the KEY DOMINANT EMOTIONS THAT ARE CURRENTLY RESIDING IN THE MINDS of the people, prospects, customers, business owners you are trying to reach!

What emotions am I talking about?

The emotions of greed, love, envy, fear, anger… are good places to start.

And, with further digging, we can find out a lot more about our target market and what makes them tick.

Things like …

… what keeps your prospects up at night, unable to sleep… understanding who your customers and prospects are truly mad at… what are the trends that are occurring that’ll have major consequences for them over the coming weeks, months and years…

All of these, and more, are instrumental in bonding with prospects by tapping into the existing conversations that are currentlydominant in their minds.

For example it’s no good speaking to a business owner who has fewer than 30 staff, by opening with something like…

“Dear Mr Business Owner:
Having over 50 staff can be a nightmare, can’t it?”

Well guess what… you’ve just lost them in that opening sentence!

All that planning, all that research, all that effort… has gone out the window.

And, along with it, ANY POSSIBLE FUTURE SALES, REFERRAL AND
RESIDUAL SALES FROM A NEWLY ACQUIRED PROSPECT.

And do you know what? That can all add up to a pretty SIZEABLE AMOUNT when you consider exactly how much a single customer is worth!

Can you now see how VITAL it is to communicate with sincerity, with personality, with authenticity?

What would YOUR bank account look like if you attracted the perfect prospects, created a long-term relationships where either your customers, clients or patients, made regular and continual payments to you, for as long as you wanted them to?

Delicious, isn’t it?

Wouldn’t you be more inclined to ensure that all your marketing and advertising promotions were deadly accurate and didn’t contain any of the lacklustre, boring, institutionalised rubbish which plague everyone else’s marketing efforts?

Of course you would!

Raja C. Hireker
http://RajaHireker.com

Falling in Love With Your Clients is the Most Endearing You Can Do For Your Business or Practice

Many business owners, consultants, elite service professionals, couldn’t give two hoots what their clients and customers think. Many are so self
engrossed about making their business or practice bigger, chasing after the new elusive client that they leave behind the geese that laid their existing golden eggs.

It’s not that chasing after new game is wrong. Heck, there needs to be a constant flow of new clients coming into the pipeline of every type of profit based enterprise!

So, where does it all begin, this falling in love with your clients mindset? Well, it all begins with the way clients and prospects are viewed in the first place. You see, there’s a glaring difference in viewing people who purchase from you, as customers, than it is if you view them as clients.

So, what is the difference? Well, a customer is just that, a customer – someone who purchases the goods or services you offer. It’s all pretty neat and tidy.

However, when viewing those same people as clients the attitudinal shift begins. Let me graphically explain this difference. Imagine you’re a lawyer. You’ve a prospective client who’s been referred to you by a previous satisfied client.  

If you were simply customer focused, you’d do what you can in the normal flow of things to secure this prospect as your client.  He can take your services, or not. Now, viewing them as a client, you’ve now taken it upon yourself to guide, steer, lead this person to a happy and productive outcome… even if you were not the logical choice for your prospect and he went somewhere else for what you offer!

You see, you’ve now taken this client under your wing, under your ‘authority.  You’re now looking out for your prospect’s best interest. The client is under your protection!  Seems an outrageous way of thinking, doesn’t it?

But let me tell you, this kind of ‘looking after and looking out for your client’  is what gives them security, gives them a cheer in their heart, gives them a trust factor that you’d work extremely hard at getting in any other way.

Again, you’re truly and sincerely looking after their best interests.  It’s you, telling them and showing them how to get out and steer clear of the pot holes in their life.  And then, showing them how what you do  in your business or service could be the best solution for them.     

It’s where the love affair begins, right from the outset.  This simple shift in thinking in terms of either a customer mindset, or a CLIENT MINDSET, could work wonders for you also. Try it. Evaluate it. If  it works for you (and I see no reason for it not to)… REJOICE!

Raja C. Hireker
http://RajaHireker.com 

P.S  There’s a corker of a special offer for serious Online Business owners only. All you have to do is send an email to RCHireker@Simple-Marketing-Solutions.com with the words SPECIAL-E-OFFER in the subject line.