Did you know that there are lawyers, accountants, even surgeons… who are broke, destitute and living on life’s crumbs?
Unbelievable, but true.
But how could that be? We’re living in the most glorious of times that anyone could ever want to live in. Look and see. Opportunity is all around. Money is flowing in the streets. People are spending, left, right and center. Wealth is spreading like a virus
It couldn’t be that these ‘professionals’ are thinking there’s a downturn in the economy? Perish the thought.No.
The real reason that these people, and let me quickly add that this is the same scenario for a segment of people in ALL professions and industries – including professionals of every type - is that they’ve not marketed themselves to any sort of satisfaction, and, they’ve not practiced – THICK FACE, BLACK HEART.
“What!”…
Yes. You see, if it were left up to just doing the technical expertise, you know, the DOING of the profession, without the need for any sort of marketing, then everyone would be rich, right?
But, that’s not the case. See, once a person, a professional if you will, can keep a straight face when quoting the fee to the prospective client, the money will come.And…It’ll come in a rush.It’s like this – once you set your parameters of how you want to trade, how you want clients to act, what you’ll accept and what you won’t, you’ll attract the exact type and caliber of clients you’re looking for.
It’s a strange law of nature, but we’d all better heed its miraculous power if we’re looking to get rich. If we don’t act on its wisdom, we’ll soon be sharing the bargain bucket basement pad with the rest of those ‘poor professionals’.
For that’s what TIMID MARKETING will get us.
So, how does one go about getting this THICK FACE, BLACK HEART attitude?
Well, for one, go get the book with the same name. It’s by author Chin-Ning Chu, and there’s some priceless stuff in there.
Like on page 119, where Chin-Ning Chu talks about moderate versus extreme criticism, she says… “ Use Thick Face to shield yourself from potential criticism and send your work to the world. You might be surprised at its reception.”
Also, whilst you’re at it, get yourself a copy of Robert Ringer’s bestseller “To Be or Not to Be Intimidated? That is The Question”.What these books will do for you is something really quite remarkable. They’ll give you the inner strength to help you become immune to criticism. Your own criticism!See, we all talk ourselves out of a good deal, out of a good life, out of a good relationship. Don’t we?It’s not that we don’t want to do, achieve, aspire. Deep down we do. But, on the surface, there’s a lunatic critic lurking. And… it’s us!
We’ve just got to acknowledge that we self sabotage ourselves when the going gets good. And, we need to side step it, get out of our own way, and get good at valuing ourselves.
Another way to get real focused about the value you possess as a copywriter and marketer, and, what you can do for others, is to get yourself a mirror! Maybe a square thing, 12 x 12 inches.What you’re going to do next is your going to look into it. And, without flinching, you’re going to act as if you’ve a prospect in front of you and you’re going to quote the fee that you feel you’re worth. Do it, and see how it feels. Note what occurs. Write it down. Go over it again. Record what your physiology’s telling you, your thoughts, your assessment of the whole thing.By doing this over a period of time (by the way, it takes 21 days for a practice, to become a habit) you’ll master the art of quoting without flinching and… you’ll feel totally comfortable about walking away if a possible client doesn’t accept your terms.
Let me tell you, there’s a feeling of liberation and unusual ease when you don’t care what the client thinks. You know you’ve got the chops, the expertise, the skill that these people’ will kill for.
It’s just that YOU don’t quite believe it yet.Once you believe your value and worth, and what it is you can bring to the table for yourself, and for business owners, you’ll soar into the RICH ZONE.Like it?
Then… get practicing with the mirror, get the books and read them, and… get yourself a savvy accountant who’ll help you manage all the money that’ll soon flow your way.
Raja C. Hireker
http://RajaHireker.com
