“They’ll read it, once they get to the bottom!”
That sentence is something you want to steer clear of.
It’s the mantra of those marketers, professionals, entrepreneurs… who feel that it’s not that important to capture attention immediately, whilst their most saleable aspect of their communication, is buried somewhere through the minefield.
Understand this:
If a person isn’t drawn into the marketing or promotional piece right from the beginning, they’re sure as heck not going to trawl through it all and shout “oh goody, we’ve found the main reason why we wanted to read this in the first place!”
I don’t think that’s going to happen. And now, nor do you… I hope!
When you fire your biggest, most compelling, most irressitible offer or reason for reading the promotional material, then you’ll have a willing prospect who’ll read all you have to say.
Try it.
Don’t merely think that just because you wrote it, just because you paid someone to style it. just because you spent an enormous amount of time on it, that it’ll get read.
No.
You need to pull out all the stops in order to make what it is you’re looking to promote, gets read. For that’s the first square on the marketing game board.
Get that right and you’re on your way.
Happy Wednesday 25th April.
Raja C Hireker
http://RajaHireker.com/copywriting.html
