Can you see the copywriting magic in the headline above?
Many can’t.
So, whether you’ve got it correct, or if you’re pulling your hair out trying to figure it, I’ll spill the beans.
By combining a big benefit with a mysterious “curiosity factor,” the above headline makes it interesting and compelling—it’s easier to read than ignore.
Ask yourself the vey question: “Did I find it easier to read, than ignore?
If you answered yes, then that should light a scorching fire under your chair to make you want to find the same quality in your headlines.
Happy Wednesday 17th April 2007.
Raja C. Hireker
http://RajaHireker.com
