Copywriting, advertising, sales writing… whatever you want to call it, contains a number of subtle secrets, that, if you study and apply, can zoom your writing straight into the hearts of your readers… like a speeding bullet.
You don’t need many of these subtle nuances, however, I’ll give you 7.
1. Use short, declarative sentences.
2. Indent each paragraph 3-5 spaces
3. Leave a blank space between each paragraph
4. Focus on benefits, not mere features
5. Show and tell the reader how owning the product or service you are selling… will improve their lives
6. Write everything you know about your product. Don’t leave anything out.
7. Write fast. Write without thinking. You can go back and edit later.
I trust if you follow the above, you’ll be a champ in your profession.
Happy Saturday 14th April.
Raja C. Hireker
http://RajaHireker.com
