You never know where your next piece of marketing brilliance, will come from!
You never can tell. Really!
I’m on the train, got my journal open, and I’m ready to pour out the info that’s built in my head for a project I’m doing for a client.
The ink flows, empty space on the page gets quickly swallowed.
And then, suddenly, the carriage atmosphere is rocked.
A woman comes onto the non moving carriage, blurting her relationship woes into her mobile phone for all to hear. It’s possible the entire carriage knows “shaun” is a naughty naughty boy!
And guess what? She decides to sit in the seats in front of me.
Great!!
I’ve now got ’soap opera on a mobile’ in earshot.
But then again… so has everyone else!
I get back to my writing and thinking.
The train is now on its journey.
Barely two minutes pass and the interconnecting carriage doors whoosh open.
I look up.
A scraggily looking, unshaven, 5 foot tennish pale guy, enters and immediately starts his talk…
“I’m sorry but I won’t take too much of your time, but I’m looking for eight pounds to get to (I couldn’t make out the place name he was talking about) so, if you can spare anything, then I’d be more than happy. Again, sorry to disturb you and please have a good journey”
Now, I may not have got everything corect there but, it’s close.
He came my way and I gave him… a £2 coin.
Here’s what’s instructive; here’s what’s important – see, this guy has ‘rehearsed’ his ‘ticket speech’ many many times over. And, he’s done it so it appears effortless.
He had just the right tonality, just the right word inflexion, just the right amount of emotion.
Yes, in my books, this guy… was a PRO.
And, I’m sure he doesn’t even know it!
Do you realise how much people pay just to learn what this scraggily dressed young man did? How many ’selling’ and public speaking courses are out there trying to encapsulate what ths guy did?
I’d say it runs into the many millions.
This guy had practiced his ‘copywriting talk’ until he knows it inside out. It’s then that the fear leaves. So, for this guy, it’s never a question of timidity whatsoever. He’s over that.
And, the other thing; the sincerity of the guy is what got me to give.
I’m betting that whenever he gives his ’speech’ he’s taking in money. (Given you any clues about once you get a winning marketing document or speech under your belt, that it’ll perform for you… over and over again when rolled out to different audiences!)
KEY POINT: Reward excellence wherever you see it, for it will reward you in return!
Keep your eyes open, alert and curious. For you never know when your next marketing and copywriting ‘aha’ will hit.
Happy Friday the 13th!
Raja C. Hireker
www.RajaHireker.com
