Crank Professionals, Crappy Marketing… Making a Bundle! (part 2)

By copywritingforprofessionals

Picking up from the last post…

What it is about these ‘under developed’ service
providers, that allows them to enjoy the sweet
adulation  of their raving fans?

You’ve all heard about the motivational gurus
who have you so pumped up at end of their seminars,
you look like the goodyear blimp ready to launch
into the skies…

Well, the people I’m referring to have an in-built,
natural personality, warts and all… without the need
for a tank of helium by their side. 

Yes. With these people, there’s no pretence, no
smoke and mirrors, no impressive jargon, no
glossy brochure, no flash driven, bells and whistles
website.

What you see is what you get.

Yet somehow, somehow through the crowded jungle
marketplace, these people shine.  

They could be quiet, balding, language poor, appauling
marketing and technology skills, wear unpolished shoes…

But…

BOTTOM LINE:  they’re loved.

They’ve mastered the simple art of communicating from
the the heart, of being authentic to the core.

You’ll not find many.

But when you do, watch them like A hawk. For it’ll
be the finest marketing and human skills education you’ll
ever receive.

Listen to this: People will pay you in direct proportion to
how you make them feel. Make them feel great and you
can rake in a glorious bundle.

And when I say ‘make them feel great’, I’m not merely
talking about the false promise of the future…

I’m talking about…
the warm, sincere substance you’ll deliver that’ll set
about a permanent change in the heart and mind of your
prospects and clients.   

I hope you get that, I mean really really get that, for you’ll
see that you’ve no need to ever attend a high priced seminar
that proposes to teach you how to connect with your prospects,
clients and customers, better.

Promise me you’ll take this message to heart.

Happy March 2007 ending.
Raja C Hireker
http://www.RajaHireker.com

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