Crank Professionals, Crappy Marketing… Making a Bundle! (part 2)

Picking up from the last post…

What it is about these ‘under developed’ service
providers, that allows them to enjoy the sweet
adulation  of their raving fans?

You’ve all heard about the motivational gurus
who have you so pumped up at end of their seminars,
you look like the goodyear blimp ready to launch
into the skies…

Well, the people I’m referring to have an in-built,
natural personality, warts and all… without the need
for a tank of helium by their side. 

Yes. With these people, there’s no pretence, no
smoke and mirrors, no impressive jargon, no
glossy brochure, no flash driven, bells and whistles
website.

What you see is what you get.

Yet somehow, somehow through the crowded jungle
marketplace, these people shine.  

They could be quiet, balding, language poor, appauling
marketing and technology skills, wear unpolished shoes…

But…

BOTTOM LINE:  they’re loved.

They’ve mastered the simple art of communicating from
the the heart, of being authentic to the core.

You’ll not find many.

But when you do, watch them like A hawk. For it’ll
be the finest marketing and human skills education you’ll
ever receive.

Listen to this: People will pay you in direct proportion to
how you make them feel. Make them feel great and you
can rake in a glorious bundle.

And when I say ‘make them feel great’, I’m not merely
talking about the false promise of the future…

I’m talking about…
the warm, sincere substance you’ll deliver that’ll set
about a permanent change in the heart and mind of your
prospects and clients.   

I hope you get that, I mean really really get that, for you’ll
see that you’ve no need to ever attend a high priced seminar
that proposes to teach you how to connect with your prospects,
clients and customers, better.

Promise me you’ll take this message to heart.

Happy March 2007 ending.
Raja C Hireker
http://www.RajaHireker.com

Crank Professionals, Crappy Marketing… Making a Bundle!

Who the heck said… life isn’t fair?

Let me tell you…
I’ve recently stumbled onto something. It’s BIG.

Also… It’s nauseous, it’s painful and it’ll ruin your appetite.
Your appetite for doing things… the RIGHT WAY!

Let me explain…

It’s come to my attention that there, in the darkest
alleyways, in the dimmest lit hovels, in the quackery
corner close to all our homes…

…breeds… a BEAST!

Strangely, that beast is making money, gobs of it, in many
currencies you’d care to name.

And yet, the beast has the fewest credentials, the
lowliest of manners, the crappiest of marketing
documents, and…

Is still loved and adored by his customers!

Yes, you read that right, no adjustment to your glasses
necessary.  

Who is this mysterious beast? Doctors, accountants, laywers,
marketers, Internet specialists, business coaches, therapists,
consultants and service pros of all kinds…

They’re all at it!So, how are they able to produce their money making
magic, when those who are respected, well mannered
highly qualified and enormously educated…

… are pottering around, head in hands, bills mounting?It’s a secret that you need to know about.
And… it’s coming, soon.

Stay glued to this blog.

For it’ll spark the creativity and desire within you to do great
things. 

RC Hireker
www.RajaHireker.com 
      

Copywriting ‘Blunder’ Creates Sell Out Seminar for Lawyer

Words are important… extraordinarily so.

Especially when it comes to marketing.

So, when lawyer David Corker found that his promotional brochures
had the line “colleagues have described him as a complete *anker”,
he faced the ultimate embarrassment.

You see, these promotional brochures had been sent to 1000 other
solicitors.

Surely, the sniggers would’ve started, snide remarks in
abundance…

But, human psychology is a strange beast.

You see, that simple writing blunder, would’ve pricked
the curiosity buds of a number of solicitors. 

You can hear the cackling…

“Who is this high profile *,+&%!!!/?… Why is he putting on
a seminar?… Who else will be there?… What’s he going to
reveal?… “

Celebrity status, the fear of ‘missing out’, notoriety,
curiosity, …

It’s the nutrition of the ‘inner gossiper’ , the
part of us that’s just simply dying to know…
Whether deliberate or not, the promotional brochure
drew enough solicitors to make the event… A SELL OUT!

What can we all learn from it all?

Tapping into the wonders of human psychology is something
we need to pay careful attention to… regularly.Especially that of your market and intended audience.

Ignoring it is like saying you’re not really interested in
making a serious bundle from your skills and opportunity.

Don’t waste it, build and caplitalise on it.

David Corker?

He’s laughing all the way to the bank… multiple banks!

Raja C. Hireker
www.RajaHireker.com

      

The Mad Mad World of Copywriting & and Marketing… Done Right!

It’s a crazy world… spiralling out of control!

Tell me? How’s a professional entrepreneur supposed to
concentrate on making their business venture super profitable
when, day after day, apart from damping out the never ending
fires…

… they’re faced with a continual barrage of hype, complex
instruction, high speed, jive talking tricksters, and a bevvy
of Armani clad, marketing and ad “pro’s”  most who are
focussed on one thing…

… to loot the heck out of them!

Well…

Stay tuned, because if you do, you’ll stumble onto a priceless
treasure trove of fabulous salesmanship, beautiful marketing
and sweet human connections that’ll bring a tear to your eye
and cause a hefty jingle in your pocket.

Crushing a Marketing Myth to Smithereens…

If you’ve thought that just because you’ve ‘qualified’ to be the
service or business pro that you are, that automatically you’ll
be served on a plate, ready to buy prospects who love to do
business with you…

Then…

I’m truly glad to say that’ll you’ll have the sweet sense smacked
right into your head in a lovable, caring, and oh so practical
way… by sticking close to this blog like your life depended
on it!

And, quite frankly…

IT DOES!

And listen; before you go investing a bunch of cash in a
marketing promotion or a campaign that you’re in two minds
about… STOP!

You’ll be doing a ton of damage the likes of which you’ll
never fully grasp. For, it affects you in the underground wiring
of your head

And… you may not fathom it out on your own.

This blog won’t only bring seemingly complex issues
and stomp all over them until they become crystal
clear for you…

… it’ll give you hands on tools that you can apply, implement
and give a good old test to… to see if they really work!

I don’t mind.

Go ahead! give them all a run for their money and see if
they don’t work out handsomely for you.      

So, whether you’re just starting out on your own,
have been servicing clients for a while, are
successful but want MORE…

You’re in the right place.

Can you go anywhere else instead of spending your
precious time on this blog?

Sure you can.

You’re not obligated to stay in any way. However, you
may be obligated to others — family, friends, partners…

You certainly owe it to them to ge the best information you
can in order to make the venture you’ve set up, become
wildly profitable.

And you did get into your specialism to make a pile of dough,
didn’t you? 

Well, that’s what this blog and the information in it, is all about:

Stick around, for as the days & weeks unfold, you’ll see, first hand
The Mad Mad World of Copywriting & Marketing… Done Right! 

Raja C. Hireker
www.RajaHireker.com